Consequences of a Damaged Online Reputation
Posted By Lois Morales on January 5, 2011
Celebrities always seem to be fair game for the general public. They get rocks and criticism thrown at them all the time. Don’t some folks love it when they fall from grace and show us just how human they really are? While it’s not something that we’d like to happen for brands and companies, it’s still pretty interesting for most people when companies goof up.
It can get uglier in cyberspace when you have your online brand exposed to nearly 2 billion individuals with Internet access. Online criticisms can often assume the nature of vicious defamation slander. Even with just 1% of them throwing ill-natured and condescending comments at you from blogs, forum posts, product reviews and social network sites can be enough to leave your reputation so battered that you might as well just close shop.
The Internet is the freest form of expression and communication, and it is also home to the most malicious content. Your competitors could very well engage in defamation of character to bring you down as stealing market share from you is so much easier than building a new one. Paid consumer review sites can have the nastiest things said about your brand and even dismissed employees can spread lies about you in various blogs and forums to get even.
Bear in mind that while it takes years of hard work and confidence to build up a reputation, and it only takes a few malicious product reviews or posts to chip away at it and eventually destroy it. That can happen at lot easier and earlier online. Two scenarios are possible. You can simply take the damage and let the brand name slide into oblivion without bothering about it. Or the damage can be so thorough that the brand name actually becomes rather notorious over time. Either way, you lose market share to the point that your only solution would be to start fresh.
Take the effort to not let malicious content ruin what you’ve built. It makes more business sense to manage online reputation from the get-go rather than to start again with a new brand. You can opt to ignore a few posts or review that border on slander and libel, but when they don’t go away, you have to be more aggressive before they start to eating away at your reputation.
Getting aggressive can be a matter of filing a lawsuit against the persons responsible for the content. But you can never be sure of winning the case. You can be sure, however, of spending a lot of time and money in the process. Theres a much better way to be both proactive and aggressive. You will need to harness some tools in online reputation management to ensure sustained brand protection.
One of the tools for manage online reputation is SEO which, apart from bringing up your page rank, can push down offending sites to pages way down search results where they cant do further damage to you or anyone. Its a subtle technique that often leaves offending sites wondering whatever happened to their page ranking.
You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.
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