How to Reverse a Damaged Online Reputation
Posted By Lonnie Flores on January 6, 2011
The web is too small for online businesses to coexist peacefully with each other. In order to be on top of the game, a business needs to conquer the rapidly growing online market, while also getting ahead of fellow competitors. In order to do this, various marketing strategies and techniques have been implemented, including competitor elimination. However, not all these methods are actually clean and honest.
Its so easy to say anything online, be it on a blog, a forum post, an online consumer product review, an ezine article, or a comment in a social networking site. They can easily turn into offensive content that puts your reputation online at the risk of getting slandered.
Reputation online for a lot of people is like treading on a thin layer of ice. Even just a little negative snippet or a short defamatory comment that is on a well-placed authoritative website could have a great effect on your business and your revenue stream. Thats why reputation management online is increasingly becoming more complicated, and absolutely necessary.
Its the same as being in a war. Cyberspace is not only your market; its also battleground and a minefield. You have to be prepared and be armed with the right knowledge about where the enemy is coming from and the dirty tricks up their sleeves. Slander and libel, as well as defamation of character, are quite widespread in print and broadcast media, and now online. You have to know when an honest criticism is turning into one so you can aggressively defend your honor with the same ferocity that your enemy is attacking you with.
When launching into a program to manage online reputation and brand protection, you can take on a few strategies, each suited to the nature of the attack against you. See for yourself which one is best.
First, if your vigilance brings you to a few unflattering posts or blogs about you, you can opt to ignore them as most netizens would consider them as mere unfounded ramblings online. Now, if they happen to come more often and are viral posts from high page-ranking blogs and social media sites, it will be irresponsible to not do anything about it and merely hope they go away. Thats often the start of the defamation slander, which can nibble away at your reputation. If you do nothing from the start, the damage could go beyond your control.
A more aggressive route to take is to sue the person responsible for the negative content and hope to win some money and get the negative posts taken down. However, this option entails a lot of time and money. There is also the possibility that your business could go bankrupt before you even win the case, because the negative publicity could drive away potential customers. But as you can see, even though you win, you cannot be certain that you can recover as quickly as compared to going for the reputation management options immediately.
Search engine reputation management is also another option. In this method, the negative postings will be pushed down to page 5, 7, or so, in search engine results. You would need expert help who have slander and libel repair services in order to achieve this. It is one of the most viable and cost-effective services for managing your online reputation. Combining the principles behind SEO and good publicity, the experts will also put up articles containing good points about your name or your brand in order to market your good image to the public again.
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