What Every Entrepreneur Needs To Learn About Online Reputation
Posted By Kimberly Jensen on January 5, 2011
Starting your own company requires an investment of time, skills, money, and the patience to make it grow before reaping the payoffs. But let there be no illusions; it’s also fraught with some dangers that, if not managed properly, can take bring your business to its knees.
Most businesses of the 21st century fight it out in cyberspace and the new ones can’t afford not to have a global online presence to tap into more than 2 billion who get online at various times of the day. But the benefits to having your presence in cyberspace come with some risks that need to be managed to maximize the earning potential of your name and the brands you promote online. One serious risk is exposing your name and brand to online defamation of character that comes with slander and libel that are so easy to make in cyberspace. If left unchecked, your business could lose the revenues from a battered reputation online.
Defamation of character online can range from light to serious. A few bad posts in blogs, forums and social networking sites can be seen as mere opinionated ramblings and you can safely ignore them especially when there are more good things said about you in these same sites.
You could take a more aggressive stance to manage online reputation. You can haul the offending posters, bloggers, or reviewers to court in a civil case where you can expect significant compensatory damages. But that’s a big gamble as you have no guarantees of winning the case. It could take years to resolve civil cases at a huge price in legal fees. Meanwhile, you can expect your online image to get nibbled away by continued defamation of character that often gets fanned with the legal cases you bring.
Offensive online content is best addressed with the same strategies and tools that can bring your site the high online visibility it needs to succeed – SEO. Offenders won’t even know what hit them. They will simply find their sites pushed down 5 pages and beyond in the search engine ranks. Search engine reputation management is subtle but effective enough to protect your reputation online and thus ensure a continued online revenue stream for your online business.
One way to bring down negative content online is to drown it out with a preponderance of positive publicity right in the blogs, forums and social networking sites where they appear. You can have sister sites created and harnessed to crowd out offensive content in order to help restore your good image online.
Staying on top requires a proactive stance to nip the bud of malicious press. That calls for unstinting online vigilance. It is necessary to have online presence in as many popular social network sites, blogs and forums so you can immediately respond to unfounded misleading content about your business brand. You can marshal a team of freelance writers and bloggers to get positive healthy content featured in these websites.
Taking a proactive measure that’s effective to maintain brand protection against defamation slander is now integral to any market tool using SEO. After all, having a high visibility online won’t make business sense when it is linked to negative content. But with the proper tools for reputation management online, you can ensure an unsullied image despite deliberate efforts to destroy your brand. Make sure that you contact an SEO company specializing in defamation of character repair services immediately.
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